Generate UTM parameters by using campaigns and channels
By shortening a link through the Campaigns page, you can automatically generate one or more short links that include UTM source and campaign parameters corresponding to the campaign and channels you have selected.
For example, you can enter a link to a promotional page and select multiple channels (like Facebook and Twitter). This will generate multiple links, each with a UTM source parameter at the end of the link (utm_source=facebook, utm_source=twitter). Each link will also contain a utm_campaign parameter with the name of the campaign you're working in. The utm_source will always be linkhawk.
Keep in mind that if the link you are shortening already contains UTM parameters, additional ones will be added according to your selections.